An image processing apparatus capable of performing high-quality image reproduction to even low-density and color characters in an original is provided. The character is recognized from an image, the character of the original is expanded into a dot font based on the recognition result, and the image is reproduced. Furthermore, the character density of the original is detected, a character style of the character used in the reproduction image is determined according to the detected character density, a size of the character used in the reproduction image is determined according to the detected character density, and density of the character used in the reproduction image is also determined according to the detected character density. Furthermore, a color of the character of the original is detected, and a color of the character used in the reproduction image is determined according to the detected character color.