A thermochromic dry offset ink comprising a dry offset ink medium and a thermochromic pigment material dispersed therein, wherein the thermochromic pigment material is a pigment material which has a microcapsular form having non-round particle cross section and has a thermochromic material enclosed in the microcapsules. Also disclosed is a printed article produced using the ink. The thermochromic dry offset ink can more improve pressure resistance and heat resistance and also can more satisfy uniform printability and high-speed continuous printability in offset printing especially on articles such as containers.