An image reproducing apparatus includes: an image pick up device which picks up an image recorded on a recording medium; a reproduction designator which designates a reproduction area of the picked up image and sets a reproduction manner of reproducing an image in the reproduction area; a control change amount setter which calculates a change amount of reproduction state of the image every a predetermined period based on the set reproduction manner and sets a control change amount based on the calculated change amount; and a controller which controls the reproduction in such a way that the reproduction state changes at the set control change amount.