A display assembly for placement on an apparel is provided. The assembly includes a flexible layer for placement against the apparel. The assembly further includes a display having pliable extension for penetrating across the flexible layer to securely position the display on the flexible layer. The assembly can be attached to the apparel, including a cap and visor by stitching or sewing the flexible layer to the apparel. A headgear having an assembly exhibiting a display is also provided.