A NOx sensor for measuring NOx concentration including a main pumping cell and a detecting electrode, the main pumping cell-including an electrode having no decomposing/reducing ability for NOx or a low decomposing/reducing ability for NOx, to be used to control oxygen concentration in a measurement gas to have a predetermined value at which NO is not substantially decomposable, and the detecting electrode having a certain decomposing/reducing ability for NOx or a high decomposing/reducing ability for NOx, to be used so that NOx is decomposed to measure the NOx concentration by measuring an amount of oxygen produced during this process, wherein a cermet electrode composed of a Pt—Rh alloy and a ceramic component is used as the detecting electrode. Accordingly, it is possible to suppress the oxidation of Rh and the reconversion into the metal contained in the detecting electrode, stabilize the impedance, and stabilize the sensitivity to NOx.