A device for orienting a number of objects. The device has a holder conveyor with holders for the objects, lifts synchronously co-displaceable with the holders and rotatable relative thereto for lifting the objects out of the holders and rotating the objects into and oriented standing rotational position relative to a standing rotation axis on the holders, a detector for detecting the standing rotational position of each object and a control device for the lifts which is connected to the detector and which activates the lifts for a relevant object as long as is required to rotate the oriented standing rotational position.