In a coding method which does not restrict a run length of “1” while data is recorded/reproduced, there are such a drawback that when an error correction is carried out, a total number of error data to be corrected is increased, and also errors of not-detectable data are increased. While data is coded, a continuous number of “1” contained in a code word is limited, and then an error correction is carried out inside a coding/decoding process operation. Thus, a recording/reproducing apparatus having a small number of decoding errors is available.