Traction enhancing apparatus for a vehicle wheel includes a strap securable to a wheel and a sleeve disposed on the strap. The sleeve includes friction enhancing elements extending the full length of the sleeve and the strap includes cooperating locking elements at opposite ends of the strap. A plurality of such strap and sleeve elements are easily secured to a vehicle wheel under emergency conditions, such as snow, ice, or the like, to enhance the traction of the vehicle wheel.