Solvent-free, energy curable low viscosity gravure and non-conductive ink jet inks which contain a pigment; a rheological additive having the structure P—(U—Y)s, wherein P is the residue of an organic pigment or dye, Y is a polyalkylene oxide moiety, U is a linking moiety covalently bonding Y to P and s is an integer from 1 to 3; and an energy curable liquid vehicle which may be a cationic, thermal cationic or a free radical initiated polymerization system, cured by actinic radiation; and optionally containing a photoinitiating system.