Describe is a method of positioning a male die member (34) on a backing rolled (14) of a stamping station (10), which backing roller co-operates with a stamping roller (12), wherein the stamping roller (12) has a die (18). Temporarily fixed to the die (18) of the stamping roller (12) is a flexible transfer male die member (24) having a fitting window (32). The transfer male member (24) is transferred from the stamping roller (12) to the backing roller (14) and fixed to the backing roller (14). The male die member (34) is then fixed in accurately fitting relationship in the fitting window (32) of the transfer male die member (24).