There is provided a distribution/retention layer for personal care products which is a nonwoven fabric having retention materials and distribution materials in a side-by-side configuration as rows, stripes, channels, etc. These rows may be continuous or discontinuous and may be straight, wavy, or in other patterns. This construction allows liquid to wick along the distribution rows and to be absorbed by the retention material along a broad front on either side. Such a construction more fully utilizes the absorbent core, producing cost and weight savings. This construction also provides greater comfort to a wearer. There is further provided personal care products having the nonwoven web as a component.