The preferred embodiment addresses the problem of delivering stereoscopic media in electronic form (images, videos, animations, object models, etc.). First, it provides a single format with independent right and left channels to represent the stereoscopic media. Second, it provides a means of displaying stereoscopic media inside a movable windowed area while eliminating pseudostereo conditions during movement. Third, it provides automatic and manual optimization adjustments (parallax shift adjustment, brightness control, color adjustment, and cross-talk reduction) to the stereoscopic media based on viewing hardware, monitor size, and media content for optimal viewing quality. Fourth, it provides seamless support for monoscopic (2D) viewing modes allowing delivery of said stereoscopic media in a normal 2D viewing mode.