In anti-skid control system and method for an automotive vehicle, when a calculated wheel deceleration of any one of road wheels of the vehicle has reached to a predetermined deceleration set on the basis of a pseudo vehicle body deceleration calculated from detected road wheel velocities, an electronic control unit (ECU) suspends a pressure increase control such as to increase a brake liquid pressure of the road wheel corresponding one of wheel cylinders and executes such a pressure hold control as to hold the brake liquid pressure thereof.