In the present invention, a toner image produced through a development process of supplying a liquid toner onto an image bearing body bearing an electrostatic latent image is transferred from the image bearing body onto an intermediate transfer body and then transferred from the intermediate transfer body onto a printing medium by use of a backup roller in a transfer-and-fixation zone. The printing medium is preheated to a temperature required for transfer and fixation before the printing medium reaches the transfer-and-fixation zone. No heating means is provided in the transfer-and-fixation zone, and the intermediate transfer body and the backup roller are pressed against each other at a high pressure ranging from 10 kg/cm2 to 60 kg/cm2. Alternatively, the intermediate transfer body is provided with heating means; resin for use in the liquid toner has a softening temperature not higher than withstand temperatures of members other than the intermediate transfer body such as a photosensitive drum; and the intermediate transfer body is heated to a temperature not lower than the softening temperature of the resin and not higher than the withstand temperatures of the other members.