In a plasma display, a plurality of first display electrodes and a plurality of second electrodes are arranged in parallel with one another and in which a plurality of addressing electrodes are arranged to intersect the first and the second display electrodes. When a sustaining discharge is generated between the first and the second display electrode by applying an anode potential to one of the first and the second display electrode and a cathode potential to the other thereof, a potential lower than the anode potential and higher than the cathode potential is applied to the first and the second display electrode adjacent to the first and the second display electrode between which the sustaining discharge is generated.