A light-emitting tube array display device includes a light-emitting tube array, a flexible sheet and a plurality of electrodes. The light-emitting tube array is constituted of a plurality of light-emitting tubes arranged in parallel. Each of the light-emitting tubes consists of narrow tube having a phosphor layer disposed and discharge gas filled inside. The flexible sheet is capable of flatly supporting the light-emitting tube array and deforming the light emitting tube array in a direction perpendicular to a longitudinal direction of the light-emitting tubes. The plurality of electrodes are formed on a face of the flexible sheet opposed to the light-emitting tubes, which are capable of generating discharge inside the light-emitting tubes by an application of voltage. Each of the electrodes is formed of a metal film having a mesh pattern, a ladder pattern, or a comb-shape pattern.