A fuel cell which provides improved performance during a cold start. Several embodiments are provided to enable the controlled introduction of fuel into the cathode of the fuel cell such that oxidation occurs, heat is released and the temperature of the fuel cell is raised. Such fuel may be introduced into the cathode directly or may be introduced into the anode and allowed to crossover an electrolytic membrane. Alternatively, the fuel may be directed through a special conduit which allows oxidation of some of the fuel as it flows through.