A tire having a visible sidewall of a rubber composition containing a combination of: (A) a liquid ethylene/butylene copolymer having a terminal hydroxyl group on one end of the copolymer and either a partially hydrogenated polyisoprene block containing olefinic double bonds, or an epoxidized polyisoprene block containing olefinic double bonds, on the other end of the copolymer, (B) cis 1,4-polybutadiene rubber, (C) a brominated copolymer of isobutylene and para-methylstyrene, and (D) a minor amount of at least one conjugated diene-based rubber, preferably cis 1,4-polyisoprene. In such manner, it is considered herein that such liquid polymers are functional liquid polymers via the associated terminal hydroxyl group on one end of the copolymer and the modified polyisoprene blocks on the other end. In another aspect, the liquid copolymers are seen herein to act as processing aids for the rubber composition followed by becoming an integral part of the polymer network upon sulfur curing the resulting rubber composition. Therefore, a tire having a sulfur cured, visible sidewall rubber composition is also provided. In a further aspect, the rubber composition may be reinforced with a reinforcing filler as carbon black or as a combination of carbon black and silica together with a coupling agent.