A method and apparatus is disclosed for applying a label to a compact disc having a first planar side, a second planar side, the compact disc defining an aperture having an axis bisecting the planes defined by the first side and the second side. The apparatus includes a planar surface defining an aperture, the planar surface for supporting a compact disc label to be affixed to the compact disc first planar side. The apparatus further includes a plunger, having a top surface, disposed within the planar surface aperture for reciprocal movement between a first position where the plunger top surface is above the planar surface and a second position that where the top surface is lower than in the first position with respect to the planar surface. The apparatus further defines means for attaching and holding a compact disc contacting at least a portion of the compact disc second planar side.