An object of the present invention is to provide an image mutual transfer and succession method between a virtual image and a real image capable of performing the smooth transfer between the display of a virtual image of a real item and the display of a real image, realizing the successful combination of the reality of the real item and the fantasy of the real image, and enabling a rich representation.The image mutual transfer and succession method between a virtual image and a real image according to the present invention performs take-over control of mutual images by structuring the real image of the display to be apparently identical to the virtual image, displaying the real image on the display in synchronization with the dimming of illumination to the real item when displaying the real image, and brightening the illumination to the real item in synchronization with the stoppage of the real image display on the display device when displaying the virtual image.