A programming apparatus supports a user to program a visual inspection program used in a visual inspection apparatus. A plurality of standard inspection flows corresponding to kinds of products to be inspected, a plurality of image processing algorithms and a plurality of inspection parameters used in the visual inspection of the product are previously memorized. The user prepares a plurality of image data of defective units and non-defective units of the product which he wishes to inspect, and programs a provisional visual inspection program configured by the standard inspection flow corresponding to the kind of the product which is selected by the user, the image processing algorithms and the inspection parameters selected by following a guidance of the standard inspection flow. The provisional visual inspection program is evaluated by using the sample image data whether it is proper or improper for inspecting the product.