Disclosed is a colored absorbent article to be attached to an inner side of an undergarment matching in color with the article. The absorbent article has a body surface for facing the skin of a wearer and a garment surface for facing the inner side of the undergarment. A color given to the absorbent article is visually recognizable from the side of the body surface. When measured for the body surface of the absorbent article, a Munsell value is in a range of 5.7 to 8.7.