In a storage and handling installation for paper rolls for a printing facility, a storage structure is provided with two parallel storage racks separated by an aisle. The first storage rack provides a series of floor strips interrupted by load stations as well as shelves, each shelf being situated above one of the floor strips. Floor strips and shelves each provide a plurality of storage locations for taking up paper rolls side by side with their axes horizontally oriented transversely to the aisle. The load stations can each take up a wagon transferable to a reelstand via a straight rail section. A storage and retrieval device is movable along the aisle and comprises a vertically movable platform with a support transversely extendable into the storage locations and load stations for taking up or deposing a single paper roll. The storage locations and the load stations are contained in a contiguous uninterrupted handling space such that the loaded storage and retrieval device can move along the aisle with extended support where the storage locations are unoccupied, whereby less time is consumed during roll delivery and reshuffling operations.