A display device is arranged in such a manner that rows on the screen on which pixel electrodes are provided in a matrix manner are sequentially selected so as to be scanned by scanning signal lines formed on a substrate, and a data signal is supplied from gray scale signal lines, which are formed on a counter substrate facing the substrate, to the pixel electrodes on the selected row, so that the display is carried out. Also, an idle period, (i) which is longer than a scanning period for scanning the screen once and (ii) during which period all scanning signal lines are in the state of non-scanning, is provided, and the scanning period and the idle period constitute one vertical period. With this arrangement, it is possible to (1) provide a driving method of a display device by which method the reduction of power consumption is sufficiently realized without causing the degradation of the display qualities, and (2) provide a display device using the same.