The present invention comprises a series of embodiments of a swivel cheeked bridle bit wherein the cheek portion, comprising a dee and/or lower or curb rein attachment eye or ring, is separate from the purchase, with the purchase serving as a pintle for the swivel attachment of the cheek portion to the remainder of the bit structure. The upper harness attachment ring, for attaching a curb chain, nose strap, and/or cheek strap to the bit, is immovably affixed to the upper end of the purchase, which in turn is immovably affixed to the mouth bar of the bit. This ensures that the upper ring does not rotate or swivel as the cheek is turned, thus avoiding twisting the ends of the straps attached to the upper ring and precluding turning the edge of the attachment ring and any attached straps into the side of the face of the animal.