Methods and systems for associating watermark enabled objects with machine behaviors. Machine behaviors refer to actions by devices or systems in response to a triggering event. Examples of these behaviors include fetching a web page, opening an email client to send an email to a specific person, initiating a phone or video conference call, etc. A registration system enables users to associate machine behaviors with objects through a watermark embedded in the objects. The decoding of the watermark initiates a process for triggering the machine behaviors associated with the watermarked object. While the disclosure describes an implementation for stickers as a class of watermark enabled objects, the system and related methods apply to other forms of watermark enabled objects, including both electronic and physical objects.