The invention relates to a holding device (10) for a drinks container. For space-saving housing of the holding device (10), the invention proposes constructing the holding device (10) as a recess (14), for example, in a dashboard (12) of a motor vehicle, and providing it with an ashtray (20) pivotable into and out of the recess (14). In the holding position pivoted out of the recess (14), the ashtray (20) closes the recess (14) laterally, so that, for example, a beaker (44) can be inserted in the recess (14). The invention has the advantage that the installation space for the ashtray (20) is simultaneously used also for insertion of the beaker (44) (FIG. 5).