A stretch releasable adhesive tape article includes an extensible adhesive strip having a non-adhesive pull tab and a shape retaining member arranged within or adjacent to the adhesive strip. The shape retaining member is repeatably manually movable between a first position allowing a user to manually grasp the non-adhesive pull tab to stretch release the adhesive strip from a substrate, and a displaced position for maintaining the non-adhesive pull tab at a position offset from the first position.