An automated fluid formulating system for use in small scale laboratory operations. The system utilizes a computer to provide precise control over the measurement of ingredients and the entire formulating process. The novel feature of this invention is that it can provide precise control over the formulating of high viscosity, high solid fluids, such as emulsions and gels. Further, a pre-programmed cleaning cycle can be input into the computer to automatically clean the mixing elements so that the mixing elements do not contaminate subsequent formulations with materials from the prior formulation.