A fishing bait delivery system is disclosed. The system has a remotely controlled bait delivery vehicle, a fishing pole assembly, and a remote control for controlling bait delivery vehicle. The bait delivery vehicle has a fishing bait holder that holds a baited end of a fishing line until the baited end is released at a desired location. The fishing bait is secured to the fishing pole assembly via the fishing line. The fishing pole assembly is made up of a conventional fishing rod and reel. The fishing bait can be natural, living or deceased, or artificial. For live bait, the bait delivery vehicle can include a live bait well. In various embodiments the release of fishing bait may be automated. The system can use fish finding technology, wherein the bait delivery vehicle includes a fish finding sensor which transmits data to a fish finder viewer.