A merchandising device displays a column of articles having a lead article with a front contour. The device includes a base member with first second and third columns of slots. A first side panel has a plurality of downwardly extending feet protruding through slots in the first column connecting the first side panel to the base member. A first post attached to the first side panel. A second side panel, spaced from the first side panel, has a plurality of downwardly extending feet protruding through slots in one of the second and third second columns to connect the second side panel to the base member. A second post is attached to the second side panel. A flexible front stop member is attached to the first and second posts. The front stop member is greater in length than the spacing between the first and second posts to adopt the contour of the lead article.