For a horizontally arranged print head, in which nozzle rows are arranged parallel with a scanning direction of the print head, two of a plurality of ink colors used, which have the greatest hue difference, are selected. Between the nozzle rows for these two colors, at least two nozzle rows for other colors are arranged so that the nozzle rows for the two colors have a large inter-nozzle-row distance. The resulting print head is used for printing. If cyan, light cyan, magenta, light magenta, yellow, and black are used as ink colors, the light cyan, black, yellow, and light magenta inks are arranged between the cyan and magenta inks, having a great hue difference.