A system and method of transmitting media to a plurality of wireless terminals. The method includes forming a group of wireless terminals, and transmitting a group-specific media message to each of the wireless terminals in the group. The method can include forming a location-based group of wireless terminals disposed within a proximity of a location and transmitting a media message to each of the wireless terminals in the location-based group. The method can also include determining the location of the plurality of wireless terminals. The system includes a Location Server for determining the location of the plurality of wireless terminals and an Application Server for grouping the wireless terminals. The system also include a Call State Function Controller for routing calls thereby transmitting the group-specific media messages to the wireless terminals in the group via wireless interfaces.