The apparatus and method of the present invention provides a direct-to-home integrated receiver/decoder (IRD) and a program for storing and displaying digital objects associated with an electronic television program guide using fuzzy logic. The method and apparatus maintains and adapts a user profile in order to efficiently select digital objects associated with an electronic program guide. The fuzzy logic based user profile may be used to select digital program guide objects for deletion from memory and/or to efficiently select digital program guide objects for display in an electronic program guide. Selection is based on fuzzy variables associated with the objects. In this manner, memory requirements and the number of programs displayed are reduced to decrease cost and reduce the amount of time a user must spend viewing the program guide.