A toner capable of making compatible a transferring property, a fixing property and a cleaning property and forming a high-precision image. The toner comprises a binder resin and a colorant and is characterized in that the average circularity of the toner is at least 0.95, a ratio (D/S) between the total projection area (S) and the contact area (D) of the toner is 15% to 40%, and the contact area (D) is a total contact area between the toner and an object surface. The toner has such a shape as to be able to contact a latent image carrier with a proper contact area, has a high transferring rate and can prevent transferring dust.