A data driver of a display device alternately repeats a first step of sequentially generating a display signal corresponding to each one of the lines of image data for a fixed period and outputting the display signal to a pixel array N-times and a second step of generating a display signal which makes the luminance of pixels lower than the luminance of the pixel in the first step for the fixed period and of outputting the display signal to the pixel array M-times. A scanning driver circuit alternately repeats selecting a plurality of pixel rows for every Y rows sequentially from one end to another end of the pixel array along the second direction in the first step and selecting the plurality of pixel rows other than the pixel rows (Y×N) sequentially from one end to another end of the pixel array for every Z rows along the second direction.