In a TEDS system, a data transmitting and receiving apparatus is provided and a signal transmitted from a TEDS memory to an apparatus side is logically inverted without using a transformer, and further a sneak signal is prevented.Inverters 28, 30 and zener diodes 32, 34 connected in parallel between the TEDS memory and a data driver of the apparatus are provided. Data transmitted from the TEDS memory to an apparatus 18 side is logically inverted by the inverter 28, and the logical voltage attenuates by a predetermined amount at the zener diode 32 to be supplied to the data driver. Since a sneak signal 100 whose logical voltage attenuates by a predetermined amount again by the zener diode 34 is supplied to the inverter 30, the transmission of a logic value is prevented by setting the threshold of the inverter 30 appropriately.