An electromagnetic induced heating roller comprises a core member, an elastic layer, induction heating layer, and a mold release layer in this order from inside to outside. Further, a magnetic shield layer for preventing a magnetic flux from penetrating into the core member is interposed between the induction heating layer and the core member. The production of an alternating magnetic field from a magnetic field generating device, a leakage flux having penetrated through the induction heating layer is trapped by the magnetic shield layer. As a result, most of the impressed alternating magnetic flux is consumed for heating the heating layer, resulting in an improvement in the heating efficiency. A trouble is prevented which is generated by heating the bearing of the core member.