Various systems, methods, network pages, and programs embodied in a computer readable medium for automated content download and installation of an appropriate application on a client. In one embodiment, an installation system is provided that comprises a server coupled to a network and a network page maintained in the server and accessible by a client coupled to the network. The network page includes a link to a media element and a media actuator. The media actuator includes a link that provides for an execution of an installation plug-in to the client, the installation plug-in being adapted to perform an automated installation of an application in the client, the application being employed to render the media content.