Displaying graphical indicators, instead of data, based on user-defined conditions. The user can specify conditions for displaying graphical indicators instead of actual data by specifying a test, values, and an image. The graphical indicators can be pre-assigned images that are dynamically applied based on the underlying text or numeric data values. Graphical indicators allow the user to visually represent data types or categories with graphics, based on the user's conditions. Different conditions can be specified for a given data field and each condition can be associated with a particular graphical indicator. Prioritized processing of data conditions allow for complex control of which indicator will be displayed to visually represent the data. When the underlying data in a field changes, the criteria can be reapplied and the field dynamically updated to the appropriate indicator.