A vehicular display device, in which positional adjustment of a display image is easy, is provided, and the vehicular display device (head-up display) 1 comprises a display 3 to emit a display light forming a predetermined display image, a reflecting member to reflect the display light to a driver to have the driver recognizing the display image, moving means (motor) 7 for varying a direction of irradiation of the display light irradiated on the reflecting member to move a display position of the display image, operation means (control unit) 14 to allow driving of the moving means 7, and control means 11 for displaying a mark indicative of a display range of the display image when the operation means 14 is operated.