An introduction device for introducing a roll of wrapping material to a wrapping device includes a support for supporting a roll of wrapping material, the support being movable between a loading position and an operating position, an actuating device having a pivotable pressure arm and a roller mounted onto the pivotable pressure arm, the actuating device adapted to pivot the pressure arm and bring the roller into contact with and to exert pressure onto the roll of wrapping material during the wrapping operation, and a device for activating the actuating device based upon the position of the support.