The objective of the present invention is to achieve an image-pickup device which, when the user picks up an image of a subject using the image-pickup device, makes it possible to reduce a failure relating to framing techniques and image-pickup techniques. Guide information relating to framing techniques or image-pickup techniques is preliminarily stored in the image-pickup device, and during an image-pickup mode, guide information suitable for the subject is displayed for the user. The guide information includes sample images, GS, etc., and the user is allowed to carry out framing by reference to this displayed image at the time of picking up an image; thus, it becomes possible to reduce a failure in picking up an image.