A magnetic end hook for a tape measure has a hook member having a mounting section extending in a first direction and a hooking section extending away from the mounting section in a second direction generally transverse to the first direction. A distinct bezel affixes to the hooking section so as to capture a magnet between the bezel and the hooking section. A magnet is disposed at least partially in a hole in the hooking section and a hole in the bezel so as to be visible from both front and rear views of the end hook. The magnet may include flanges and a fastener, such as a rivet, may secure the bezel in place. There may be a second magnet similarly situated. A tape measure and methods of assembly are also described.