Disclosed is a location trigger system for a location-based service comprising a mobile station in which a LAT detecting the location trigger is embedded; an LBS platform transmitting location trigger assisted information on a location trigger area to the MS, and handling the location trigger in accordance with events invoked on the basis of the location trigger assisted information; a location agent setting the location trigger to obtain location-based information of the MS; and an LBS application connected to the LP, and receiving a customized LBS based on the location information in accordance with the location trigger.