A two-way trans-reflective display pixel (100) having two viewable sides (102, 104) is disclosed. The two-way trans-reflective display pixel has a first transparent layer (106), a second transparent layer (108), and light modulating medium (110) sandwiched between them. Both the first and second transparent layers (106, 108) have light reflectors (132, 136) and light absorbers (130, 134), which allow light entering from either viewable sides (102, 104) to partially reflected, partially absorbed, and partially transmitted, allowing an image to be viewable from both viewable sides (102, 104). A two-way trans-reflective display (402) comprising a plurality of two-way trans-reflective display pixels (100) and a transparent light source (412) is also disclosed. The transparent light source (412) provides color light, and enables an image from the two-way trans-reflective display (402) to be viewable in color from both first and second viewable sizes (418, 602).