A stored-value card including a housing, a game, and an object. The housing includes an account identifier adapted to link the stored-value card to a financial account or a financial record. The game is enclosed within the housing. The object is also enclosed within the housing and placed to selectively interact with the game. The stored-value card is adapted such that manipulation of the housing results in the object moving through at least a portion of the game. Stored-value card assemblies, methods of promoting sales of stored-value cards, methods, of using a stored-value card and other embodiments are also disclosed.