An ink jet printing apparatus includes a print head that is an array of a plurality of nozzles arranged according to each color of ink in a predetermined direction. The apparatus is provided with a plurality of print modes, each using a different number of colors of ink for printing. In a print mode using a smaller number of colors of ink for printing (e.g., a monochrome print mode) out of the plurality of print modes, a print method is adopted, in which an image of a predetermined area is formed by a greater print pass count than the print pass count for the predetermined area in a print mode using a greater number of colors of ink for printing (e.g., a color print mode).