A transflective liquid crystal display device having one or more substrates is provided. A light emitting device is disposed at an edge of one of the substrates, such as the lower substrate. An insulating layer is disposed on the lower substrate and is formed with a plurality of notches. Each notch has a first angled sidewall and a second angled sidewall. The second angled sidewall has an included angle from horizontal. A first reflective layer may also be provided on top of the insulating layer and extend onto the second angled sidewall. The first reflective layer on the second angled sidewall faces the light emitting device and may assist in reflecting light from the light emitting device.