The scanning type printing apparatus prints an image and/or a text on a recording medium in accordance with image data and/or text data while moving on the recording medium. The apparatus includes a moving unit, an image processing unit that, prior to printing, rotates the image and/or the text to be printed based on the image data and/or the text data and/or reverses front and back thereof; and an ejection head that includes at least one nozzle and at least one ink ejection unit that eject ink.